Friday, August 13, 2010

Lessons from Rural India


"Does the road less travelled appeal to you? If yes, then you're on the right track" so goes the opening statement to Explore Rural India. The Wall Street Journal gives a good account on what Rural Tourism means to Indians.

Behind eight swaying curtains lies India's online rural showcase to the world: An image gallery, brochures, visitor appreciation, a visual gallery, events, a slideshow, rural sites, and visitor feedback. Behind the image gallery curtain, for example, India is classed by colour to highlight its many cultures and features: Pure White, Green Tea, Mustard Yellow, Water Colour, Deep Purple, Stone Grey, Mystic Maroon and Technicolour. One can search rural India by destination, by map, and by circuits (routes). The Product Showroom displays local arts and crafts with contact information to the artisan.

A click on Kumbalanghii, for example, takes us to a place of indigenous fishing, crab farming, prawn culture, coir making and boat building. Bunavasi takes us to a most ancient spiritual centre of India. 28 such sites are presented.

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