Alberta Tourism Awards Committee has announced small town tourism visionary, LaVerne Erickson, winner of the 2010 Alto Ambassador Award for his outstanding contributions to Alberta’s tourism industry. They state "Erickson has demonstrated how big ideas can make small towns in rural Alberta huge tourism destinations".
LaVerne Erickson founded the Rosebud Theatre in Rosebud Alberta (now Alberta's largest professional rural theatre) and the Chemainus Festival Theatre in Chemainus, Vancouver Island, and the Canadian Badlands Performing Arts Summer School in Drumheller, Alberta.
“Like a true visionary, his energy, passion, cooperative spirit and innovative ideas create synergies that would not otherwise materialize,” notes Bob Davis, Executive Director of the Rosebud Theatre. “LaVerne can see, feel and believe what might be possible. His favorite saying is ‘A rising tide lifts all ships’ – a phrase that inspires people to this day to continue the work he helped start.”
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