Strict standards help double agritourism growth in northern Italy

The South Tyrol Region in northern Italy saw its agritourism ventures explode in the last five years, with 223% increase in visitor arrivals and 207% increase in visitor nights between 1999-2007 according to Australian Pauline Porcaro, reports Rod Brown.

In a podcast on ABC radio's Bush Telegraph. Porcaro attributes success to a strict Red Rooster (Gallo Rosso) accreditation and branding program. Top ranked operators are not to give up farming. Tourism must be complementary to farming. Farms are to adhere to rules on accommodation size, must provide natural fibre furnishings, etc . Government involvement is heavy with help in training, marketing, business planning and funding. Porcaro emphasises that government support is crucial to the success of agritourism in the region.

Farms, for example, offer wine to visitors, teach urban schoolchildren about farming, have an adopt-a-farm animal program where you get updated photos sent to you. The goal is to increase farm-gate sales.

Porcaro said agritourism farmers in Australia need to look at Italy, considered as world leaders in this business.

San Pedro, Uruguay, transforms into Agritourist destination

The entire small farming town of San Pedro, near the city of Colonia del Sacramento (a UNESCO World Heritage Site) in western Uruguay, has transformed itself and turned to Agro-ecoTourism as a new source of livelihood, reports Luis Alberto Carro with IPS News.

This was once an area of prosperous dairy farms and small-scale agriculture. It fell onto hard times after the country's severe financial crisis in 2002 and in neighbouring Argentina a year earlier. Residents of San Pedro decided to fight their misfortune. They created the Rural Tourism Group (Grutur), made up of members such as "Vivero Yatay - a nursery and park of native plants - the Parque Brisas del Plata campground, the 'Los Tres Botones' farm, where visitors can have a ride on a horse or in a cart and eat typical rural meals out under the blue sky, and the Tourn Museum, which includes antique tools and farm machinery manufactured by the Tourns, a family of Italian immigrants." Many took courses in English, computers, basket-weaving and herb-growing, and also from doctors and psychologists. Further they have trademarked local products under "Las Sanpedrinas".

Also linked to the group are operators of dairy farms that grow organic produce, horseback riding, cabin rentals in the countryside and museums. Grutur holds rural fairs or festivals to showcase attractions and products.

Uruguay's tourism industry is a billion dollar a year industry, according to Carro. It provides "50,000 direct jobs and more than 120,000 indirect jobs, based on an economically sustainable model that is respectful of the environment and local culture. Tourism attracts mostly Urugaynans and Argentinians. About 10% of visitors are from outside these countries.

"Eighty Rural Tourist destinations are registered with Uruguay's Tourism Ministry. Also part of Rural Tourism destinations in Urugauay are wineries, guest ranches, rural bed-and-breakfasts, and even an old quarry. The Ministry is preparing a tourism development plan for 2009-2020 that will include the country's 19 provinces and Rural Tourism -- designed to benefit local residents.